Acceptable Use
- Legal name of the operator
- Full address of your place of business
- Customer care email
- Customer care phone
- Name of the grievance officer
- Grievance email
The rules
These are the rules and regulations Rule 3(1)(a) of the IT Rules 2021 requires us to publish. Breaking them can get your account suspended.
Do not host or publish
Anything that belongs to someone else and that you do not have permission to use. Anything obscene, or involving children. Anything that invades somebody's privacy, defames them, or impersonates them. Anything unlawful, or that misleads people about where it came from. Anything that threatens the unity, integrity or security of India, or its relations with other states. Software viruses, or anything designed to damage a computer.
This list is the one set out in Rule 3(1)(b) of the IT Rules 2021, and we are required to make reasonable efforts to keep it off the platform.
Do not sell
Prescription medicines, drugs, tobacco, alcohol, weapons, wildlife products, or counterfeits. If your category needs a licence, such as food under the Food Safety and Standards Act, you must hold it and give us the number before you list.
Do not misuse the generated content
Do not remove the artificial intelligence label from a generated image. Do not generate a picture of a product you do not sell as shown. Do not generate synthetic depictions of real people.
Do not misuse the platform
No unsolicited bulk messages, which are also a problem under the Telecom Commercial Communications Customer Preference Regulations. No scraping, no reverse engineering, no working around rate limits. Do not upload personal data you have no lawful basis to hold.
How we enforce this
We may remove content, suspend a shop, or close an account. Where we are ordered to remove something by a court or an authority we must act within three hours, and for intimate imagery or impersonation within two hours, so we act first and discuss afterwards. We keep removed content for 180 days, as required.
If you think we got it wrong, write to the grievance officer.
This is written to cover the obligations we know apply to us, and it names the rule behind each one so it can be checked. It is not legal advice, and it is not a substitute for having a lawyer read it.