A week of Instagram posts, planned, written and scheduled
The Social Media Manager in One Tap Manager plans a whole week of Instagram posts as one story (the tease, the reveal, the proof, the close), writes the captions, picks the times, makes the pictures from your own product photos, and publishes them to your Instagram Business or Creator account once you approve.
Why plan a week as one story?
Seven unrelated posts ask a follower to care seven separate times. A week built as one story, where each post leads to the next, gives them a reason to come back tomorrow and ends with a clear ask.
What kind of posts does it plan?
Mostly posts that tell people about the product: fabric, fit, care, how to wear it, what it smells like after four hours. A 2023 review in the Journal of Marketing, pooling 86 studies, found that the posts that win the most likes are close to the opposite of the posts that lead to sales, and that informative product posts are the ones linked to sales. So the planner is weighted that way, and offers are kept to about one post in twenty, with the reason shown.
Festivals and seasons
Festival plans for Navratri, Karva Chauth, Dhanteras, Diwali and wedding season are built in, so the week before a festival is planned before you remember it.
Post ideas for clothing, jewellery and perfume brands
- Clothing: one piece styled three ways; a fit guide on two body types; a close-up of the fabric moving; what is behind a new drop.
- Jewellery: the piece on a hand for size; how to store it so it does not tarnish; a gifting guide by budget; one set stacked three ways.
- Perfume: the notes explained in plain words; how it smells after an hour and after four; which scent for which occasion; why a tester is worth buying.
What does it report back?
Reach, saves, shares and messages: the numbers linked to buying. Follower count is shown, but it is not the goal.
Common questions
Does it post automatically?
Yes, after you approve. It needs your Instagram Business or Creator account connected.
Does it write the captions?
Yes. Captions are written in your brand's voice from the brand profile, and you can edit any of them before they go out.
Is it free?
Planning and writing use AI, and the Free plan includes 50 AI uses a day. Max is unlimited.